As a house hacker and real estate agent, marketing properties and finding tenants is one of my favorite things to do. Depending on the type of house hacking you decide to do, there are going to be different places and descriptions you will use to drive traction to your property. Whether you are looking for a short or long-term renter, it is important to describe the property as much as possible. For example, if you are looking to rent a unit, you want to provide all the details of the unit like the number of bedrooms and bathrooms, the square footage, the unit’s amenities, what is included in the monthly rent, and what restaurants, bars, coffee shops, and public transportation are in the area (Avoid discrimination by focusing on describing the property and community-Review the Fair Housing Act for more details). After you have crisp photos of the property and a great description, the next step is selecting where to advertise the property. Depending on where you are located, there are going to be platforms that perform better than others. For example, in my market (Philadelphia), Facebook Marketplace and Zillow are the two places I love to advertise for my own properties and my clients. Those platforms get great traction and most of my leads come from there. Down the Jersey shore, yard signs work well in high traffic areas, especially inland because there are more yearly renters looking and there are not as many units available so inland units move quickly. Finally, sharing your listing with your personal network aka word of mouth is another great way to find a yearly tenant. Leverage social media platforms like Facebook, Instagram, and Tiktok as they’re free to advertise on.
Philly Did What with Property Values?
For the first time in 3 years, Philly reassessed property values throughout the city and it hurts. Due to the new property reassessment, Philadelphians are